Men's winter wardrobe needs clothes that are "warm enough, good-looking to wear, and easy to use" - they should have a hard core insulation ability that can withstand sub zero temperatures, and should not be bloated, appear fat, or damage the body shape; It is necessary to adapt to the formality of the workplace, meet the practicality of outdoor activities, and also take into account the relaxation of daily life. We abandon traditional warm clothing that is bulky, cheap in fabric, and outdated in design, and adhere to the core principle of "technology for warmth, style for soul, and practicality for foundation": strictly selecting high-tech warm fabrics such as white duck down/goose down, shake grain down, high-density velvet, etc., with strong temperature locking and lightweight; Combining ergonomic design to create a slim/loose double silhouette, enhancing body shape without appearing bulky; Incorporating a minimalist and atmospheric design language, rejecting fancy decorations, and allowing warm clothing to cope with extreme weather conditions while meeting the aesthetic needs of urban men.